Data protection declaration according to the GDPR (General Data Protection Regulation)
I Name and address of the data protection officer/person responsible
II General information on data processing
1. Scope of processing of personal data
2. Data deletion and storage duration
3. Legal basis for processing personal data
III Provision of the website and creation of log files
1. Description and scope of data processing
2. Categories of data subjects
3. Legal basis for data processing
4. Purpose of data processing
5. Duration of storage
6. Opposition and removal option
7. Security Measures
8. Data processing in third countries
IV Use of Cookies
1. Description and scope of data processing
2. Legal basis for data processing
3. Purpose of data processing
4. Duration of storage, possibility of objection and removal
V Newsletter
1. Description and scope of data processing
2. Legal basis for data processing
3. Purpose of data processing
4. Duration of storage
5. Opposition and removal option
VI registration
1. Description and scope of data processing
2. Legal basis for data processing
3. Purpose of data processing
4. Duration of storage
5. Opposition and removal option
6. Single sign-on registration
VII Contact form and email contact
1. Description and scope of data processing
2. Legal basis for data processing
3. Purpose of data processing
4. Duration of storage
5. Opposition and removal option
VIII Web analysis by Matomo (formerly PIWIK)
1. Scope of processing of personal data
2. Legal basis for processing personal data
3. Purpose of data processing
4. Duration of storage
5. Opposition and removal option
IX Rights of the data subject
1. Right to information
2. Right to rectification
3. Right to restriction of processing
4. Right to erasure
5. Right to be informed
6. Right to data portability
7. Right to object
8. Right to revoke the declaration of consent under data protection law
9. Automated decision in individual cases including profiling
10. Right to complain to a supervisory authority
X Other additions
1. Payment service provider
2. Use of online marketplaces for e-commerce
3. Trusted Shops Trustbadge®
4.WooCommerce
5. Provision of the online offer and web hosting
6. Blogs and publication media
7. Commercial communication via email, post, fax or telephone
8. Online marketing
9. Affiliate Programs and Affiliate Links
10. Review platforms
11. Presence in social networks (social media)
12. Plugins and embedded functions and content
13. Planning, organization and support tools
XI Definitions of Terms
I Name and address of the person responsible/data protection officer
The person responsible within the sens and validity of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:
WestBioMedical
Owner: Joanna Dixon
Sun path 93
60529 Frankfurt am Main
Germany
Tel .: phone number
Email: info@westbiomedical.com
Website: www.westbiomedical.com
I. I Name and address of the data protection officer
The data protection officer of the person responsible is:
Owner: Joanna Dixon
Sun path 93
60529 Frankfurt am Main
Germany
Tel .: phone number
Email: info@westbiomedical.com
Website: www.westbiomedical.com
II. General information on data processing
1. Scope of processing of personal data
As a matter of principle, we only process our users’ personal data insofar as this is necessary to provide a functional website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies in those cases in which prior consent cannot be obtained for practical reasons and the processing of the data is permitted by law.
2. Legal basis for processing personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 Para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Article 6 (1) lit. b GDPR as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 Para. 1 lit. c GDPR as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.
If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedom of the person concerned do not outweigh the first-mentioned interest, Article 6 (1) lit. f GDPR as the legal basis for processing.
3. Data deletion and storage duration
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Storage can also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period required by the standards mentioned expires, unless there is a need for further storage of the data in order to conclude or fulfill a contract.
III. Provision of the website and creation of log files
1. Description and scope of data processing
Every time our website is accessed, our system automatically collects data and information from the computer system of the calling computer.
The following data is collected:
(1) Information about the browser type and the version used
(2) The user’s operating system
(3) The user’s internet service provider
(4) The user’s IP address
(5) Date and time of access
(6) Websites from which the user’s system accessed our website
(7) Websites that are accessed by the user’s system via our website
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
2. Categories of data subjects
-Business and contractual partners
-Interested persons
-Communication partner
-Customers
-Users (e.g. website visitors, users of online services).
3. Legal basis for data processing
The legal basis for the temporary storage of the data and the log files is Art. 6 Para. 1 lit. f GDPR.
4. Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. To do this, the user’s IP address must be saved for the duration of the session.
The storage in log files takes place to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
Our legitimate interest in data processing in accordance with Art. 6 Paragraph 1 lit. f GDPR:
– Affiliate tracking
– Registration process
– Provision of our online offer and user-friendliness
-Conversion measurement (measuring the effectiveness of marketing measures)
– Office and organizational procedures
-Content Delivery Network (CDN)
-Cross-Device Tracking (cross-device processing of user data for marketing purposes)
-Direct marketing (e.g. by email or post)
-Feedback (e.g. collecting feedback via the online form)
-Interest-based and behavioral marketing
-Contact inquiries and communication
-Profiling (creation of user profiles)
-Remarketing
-Reach measurement (e.g. access statistics, recognition of returning visitors)
-Safety measures
-Tracking (e.g. interest / behavior-related profiling, use of cookies)
– Provision of contractual services and customer service.
-Managing and answering inquiries
-Target group formation (determination of target groups relevant for marketing purposes or other output of content)
5. Duration of storage
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
If the data is stored in log files, this is the case after seven days at the latest. Any further storage is possible. In this case, the IP addresses of the users will be deleted or alienated so that it is no longer possible to assign the accessing client.
6. Opposition and removal option
The collection of the data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no possibility of objection on the part of the user.
7. Security Measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, securing of availability and their separation. Furthermore, we have set up procedures that enable the exercise of data subject rights, the deletion of data and reactions Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Shortening the IP address: If it is possible for us or if it is not necessary to save the IP address, we will shorten or have your IP address shortened. If the IP address is shortened, also known as “IP masking”, the last octet, ie the last two digits of an IP address, is deleted (the IP address in this context is an Internet connection through the online Access provider individually assigned identifier). The shortening of the IP address is intended to prevent or make it much more difficult to identify a person using their IP address.
SSL encryption (https): We use SSL encryption to protect your data transmitted via our online offer. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.
8. Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or transmission of data to other persons, offices or companies takes place, this is only done in accordance with the legal requirements.
Subject to express consent or contractually or legally required transfer, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
IV. Use of cookies
1. Description and scope of data processing
Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is accessed again.
We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can also be identified after changing pages.
The following data is stored and transmitted in the cookies:
(1) Language settings
(2) Items in a shopping cart
(3) Log-in information
We also use cookies on our website that enable an analysis of the surfing behavior of the users.
In this way, the following data can be transmitted:
(1) Entered search terms
(2) Frequency of page views
(3) Use of website functions
The user data collected in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the user.
When you visit our website, an information banner informs you about the use of cookies for analysis purposes and refers you to this data protection declaration. In this context, there is also an indication of how the storage of cookies can be prevented in the browser settings.
When you visit our website, the user is informed about the use of cookies for analysis purposes and his consent to the processing of the personal data used in this context is obtained. In this context there is also a reference to this data protection declaration.
2. Legal basis for data processing
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 Paragraph 1 lit. f GDPR.
The legal basis for the processing of personal data using cookies for analysis purposes is Article 6 Paragraph 1 lit. a GDPR.
3. Purpose of data processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website can be used without using
are not offered by cookies. For this it is necessary that the browser is recognized even after changing pages.
We need cookies for the following applications:
(1) shopping cart
(2) Acceptance of language settings
(3) Remembering search terms
The user data collected by technically necessary cookies are not used to create user profiles.
The analysis cookies are used for the purpose of improving the quality of our website and its content. The analysis cookies tell us how the website is used and so we can continuously optimize our offer.
Our legitimate interest in the processing of personal data in accordance with Art. 6 Paragraph 1 lit. f GDPR.
4. Duration of storage, possibility of objection and removal
Cookies are stored on the user’s computer and transmitted to our website from there. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.
The transmission of Flash cookies cannot be prevented via the settings of the browser, but by changing the settings of the Flash Player.
V. Newsletters and Electronic Notifications
1. Description and scope of data processing
You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us.
In addition, the following data is collected when you register:
(1) IP address of the calling computer
(2) Date and time of registration
For the processing of the data, your consent is obtained during the registration process and reference is made to this data protection declaration.
If you purchase goods or services on our website and enter your email address, we can use it to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.
In connection with the data processing for the dispatch of newsletters, the data is not passed on to third parties. The data will only be used to send the newsletter.
We send newsletters, e-mails and other electronic notifications (hereinafter “newsletter”) only with the consent of the recipient or legal permission. If the content of the newsletter is specifically described when registering for the newsletter, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us.
In order to subscribe to our newsletters, it is generally sufficient to provide your email address. However, we can ask you to provide a name for the purpose of addressing you personally in the newsletter or provide further information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Deletion and restriction of processing: We can save the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blacklist for this purpose alone (so-called “blocklist”).
The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving that it has proceeded properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.
Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is legal, e.g. in the case of advertising to existing customers, is allowed. If we commission a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to prove that it was carried out in accordance with the law.
Contents: Information about us, our services, promotions and offers.
Analysis and success measurement: The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server initially technical information, such as information about the browser and your system, as well as your IP address and the time of access, is collected.
This information is used to technically improve our newsletter on the basis of the technical data, or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The evaluation of the newsletter and the measurement of success take place, subject to the express consent of the user, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the users.
A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or contradicted.
Prerequisite for the use of free services: Consent to the sending of mailings can be made dependent as a condition for the use of free services (e.g. access to certain content or participation in certain campaigns). If the users would like to use the free service without registering for the newsletter, we ask you to contact us.
Sending via SMS: The electronic notifications can also be sent as SMS text messages (or are only sent via SMS if the sending authorization, e.g. consent, only includes sending via SMS).
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
Affected persons: communication partners, users (e.g. website visitors, users of online services).
Purposes of processing: direct marketing (e.g. by e-mail or post), provision of contractual services and customer service.
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.
2. Legal basis for data processing
The legal basis for the processing of the data after the user has registered for the newsletter is Article 6 (1) lit. a GDPR.
The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG.
3. Purpose of data processing
The collection of the user’s email address is used to deliver the newsletter.
The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.
4. Duration of storage
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. The user’s email address is therefore stored as long as the subscription to the newsletter is active.
The other personal data collected during the registration process are usually deleted after a period of seven days.
5. Cancelation and removal option
The user concerned can cancel the subscription to the newsletter at any time. There is a corresponding link in every newsletter for this purpose.
This also enables you to revoke your consent to the storage of the personal data collected during the registration process.
VI. Registration, login, user account
1.Description and scope of data processing
On our website we offer users the opportunity to register by providing personal data. The data is entered in an input mask and transmitted to us and stored. A transfer of data to third parties does not take place. The following data is collected during the registration process:
At the time of registration, the following data is also stored:
(1) The user’s IP address
(2) Date and time of registration
As part of the registration process, the user’s consent to the processing of this data is obtained.
Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and processed for the purposes of providing the user account on the basis of contractual obligations. The processed data includes in particular the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the user account and its purpose.
Users can use processes that are relevant to their user account, such as technical changes, to be informed by email. If users have canceled their user account, their data will be deleted with regard to the user account, subject to a statutory retention period. It is up to the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
As part of the use of our registration and login functions and the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Online forum: Participation in the forum requires registration, in which, unless otherwise specified in the registration form, your name, password and the e-mail address to which the access data will be sent must be given. For security reasons, the password should correspond to the state of the art, i.e. it should be complicated (users will be advised of this when registering if necessary) and should not be used elsewhere. The posts in the forum are visible to the public, unless their visibility is limited to certain members or member groups. The contributions of the authors are saved with their names, if registered or indicated, the time and the content of the entry. When registering and when writing entries, the IP addresses of the users are also saved if the entries contain illegal content and the IP addresses could serve legal prosecution. The person responsible reserves the right to delete the registrations and entries on the basis of appropriate consideration.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, Interest in content, access times).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: Provision of contractual services and customer service, security measures, administration and answering inquiries.
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f.DSGVO).
2. Legal basis for data processing
The legal basis for processing the data is Art. 6 Para. 1 lit. a GDPR.
If the registration serves to fulfill a contract to which the user is a party or to carry out pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 Para. 1 lit. b GDPR.
3. Purpose of data processing
A registration of the user is necessary for the availability of certain content and services on our website.
4. Duration of storage
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected.
This is the case for the data collected during the registration process if the registration on our website is canceled or changed.
5. Opposition and removal option
As a user, you can cancel your registration at any time. You can have the data stored about you changed at any time.
If the data is required to fulfill a contract or to carry out pre-contractual measures, premature deletion of the data is only possible if there are no contractual or legal obligations to prevent deletion.
6. Single sign-on registration
“Single sign-on” or “single sign-on registration or” authentication “are processes that allow users to register with a provider of single sign-on processes (e.g., with the help of a user account or from a social network), also with our online offer. The prerequisite for single sign-on authentication is that the users are registered with the respective single sign-on provider and enter the required access data in the online form provided for this purpose . are already registered with the single sign-on provider and confirm the single sign-on registration via the button.
Authentication takes place directly with the respective single sign-on provider. As part of such authentication, we receive a user ID with the information that the user is logged in to the respective single sign-on provider under this user ID and an ID that cannot be used for other purposes (so-called “user handle”) Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the selected data releases as part of the authentication and also on which data users in the privacy or other settings of the user account for single – Sign-on provider. Depending on the single sign-on provider and the choice of user, different data can be used, usually the e-mail address and the user name. The password entered in the sign-on procedure with the single sign-on provider is neither visible to us, nor is it stored by us.
Users are asked to note that the information we have stored can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actually takes place. Change e.g. the e-mail addresses of the users, you have to change them manually in your user account with us.
If agreed with the users, we can use the single sign-on registration within the framework of or before the fulfillment of the contract, insofar as the users have been asked to do so, process it within the framework of consent and otherwise set it on the basis of the legitimate interests on our part and the Interests of users in an effective and secure login system.
Should users ever decide that they no longer want to use the link to their user account with the single sign-on provider for the single sign-on procedure, they must remove this link within their user account with the single sign-on provider. If users want to delete their data with us, they have to cancel their registration with us.
Facebook single sign-on: We are together with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not further processing) of “event data” that Facebook collects using the Facebook single sign-on registration process that is carried out on our online offer or as part of a Transmission for the following purposes receives, jointly responsible: a) Display of content advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and
Personalization of functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of the user). We have concluded a special agreement with Facebook (“Addition for those responsible”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https: //www.facebook. com / legal / terms / data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. they do not receive any information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract (“data processing conditions”) , https://www.facebook.com/legal/terms/dataprocessing),der “data security conditions” (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA based on of standard contractual clauses (“Facebook-EU-Datenübermittlungszusatz, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of the users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are covered by the agreements with Facebook not limited.
Instagram single sign-on: We are together with Facebook Ireland Ltd. for the collection or receipt within the scope of a transmission (but not the further processing) of “event data” that Facebook collects using the Instagram single sign-on registration process that is carried out on our online offer or as part of a transmission for the following purposes receives, jointly responsible: a) Display of content advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and personalizing functions and content (e.g. improving the detection of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook (“Addition for those responsible”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https: //www.facebook. com / legal / terms / data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (ie users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. they do not receive any information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract (“data processing conditions” , https://www.facebook.com/legal/terms/dataprocessing),der “data security conditions” (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA based on of standard contractual clauses (“Facebook-EU- Data transfer addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.
Snap login kit:
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), event data (Facebook) (“event data” are data, e.g. via Facebook pixels (via apps or on other ways) can be transmitted by us to Facebook and relate to people or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc .; The event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not contain the actual content (such as written comments), no login information and no contact information (i.e. no names, e- Email addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: Provision of contractual services and customer service, registration procedures, tracking (e.g. interest / behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (creation of user profiles), cross-device tracking (cross-device processing of user data for marketing purposes) .
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f.DSGVO).
Used services and service providers:
Facebook single sign-on: authentication service; Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Opposition option (opt-out): https://www.facebook.com/settings?tab=ads.
Google Single Sign-On: Authentication Service; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.google.de; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Settings for displaying advertisements: https://adssettings.google.com/authenticated.
Instagram single sign-on: authentication service; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Data protection declaration: https://instagram.com/about/legal/privacy.
Twitter single sign-on: authentication service; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website: https://twitter.com; Data protection declaration: https://twitter.com/de/privacy; Opposition option (opt-out): https://twitter.com/personalization.
VII. Contact form and email contact
1. Description and scope of data processing
A contact form is available on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and saved. These data are the data that the user enters in the mask.
When the message is sent, the following data is also stored:
(1) The user’s IP address
(2) Date and time of registration
Your consent is obtained for the processing of the data during the sending process and reference is made to this data protection declaration.
Alternatively, you can contact us using the email address provided. In this case, the user’s personal data transmitted with the email will be saved.
In this context, the data will not be passed on to third parties. The data will only be used to process the conversation.
When you contact us (e.g. via the contact form, email, telephone or via social media), the details of the inquiring person are processed, insofar as this is necessary to answer the contact inquiries and any requested measures.
The answering of contact inquiries in the context of contractual or pre-contractual relationships takes place in order to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms).
Affected persons: communication partner.
Purposes of processing: contact requests and communication.
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
2. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 Para. 1 lit. a GDPR.
The legal basis for the processing of the data that is transmitted in the course of sending an email is Art. 6 Para. 1 lit. f GDPR. If the aim of the email contact is to conclude a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR.
3. Purpose of data processing
The processing of the personal data from the input mask serves us only to process the contact. If you contact us by e-mail, there is also the necessary legitimate interest in processing the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.
4. Duration of storage
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those that were sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been finally clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
5. Cancelation and removal option
The user has the option at any time to revoke their consent to the processing of personal data. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
In this case, all personal data stored in the course of contacting us will be deleted.
VIII. Web analysis by Matomo (formerly PIWIK)
1. Scope of processing of personal data
We use the open source software tool Matomo (formerly PIWIK) on our website to analyze the surfing behavior of our users. The software places a cookie on the user’s computer (see above for cookies). If individual pages of our website are called up, the following data is stored:
(1) Two bytes of the IP address of the calling system of the user
(2) The website accessed
(3) The website from which the user came to the accessed website (referrer)
(4) The sub-pages that are accessed from the accessed website
(5) The time spent on the website
(6) The frequency with which the website is accessed
The software runs exclusively on the servers of our website. The user’s personal data is only stored there. The data will not be passed on to third parties.
The software is set up so that the IP addresses are not saved in full, but 2 bytes of the IP address are masked (e.g. 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer.
2. Legal basis for processing personal data
The legal basis for processing users’ personal data is Art. 6 Para. 1 lit. f GDPR.
3. Purpose of data processing
The processing of the personal data of the users enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. For these purposes, our legitimate interest lies in the processing of the data according to Art. 6 Para. 1 lit. f GDPR. By anonymizing the IP address, the interests of users in protecting their personal data are adequately taken into account.
4. Duration of storage
The data will be deleted as soon as they are no longer required for our recording purposes.
In our case this is the case after xx.
5. Opposition and removal option
Cookies are stored on the user’s computer and transmitted to our website from there. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used in full. We offer our users the option of opting out of the analysis process on our website. To do this, you have to follow the corresponding link. In this way, another cookie is set on your system, which signals our system not to save the user’s data. If the user deletes the corresponding cookie from his own system in the meantime, he must set the opt-out cookie again. You can find more information on the privacy settings of the Matomo software under the following link: https://matomo.org/docs/privacy/.
IX. Rights of the data subject
If your personal data is processed, you are the person concerned within the meaning of the GDPR and you have the following rights vis-à-vis the person responsible:
1. Right to information
You can request confirmation from the person responsible as to whether personal data relating to you is being processed by us.
If this is the case, you can request the following information from the person responsible:
(1) the purposes for which the personal data are processed;
(2) the categories of personal data that are processed;
(3) the recipients or the categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;
(4) the planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
(5) the existence of a right to correction or deletion of your personal data, a right to restrict processing by the person responsible or a right to object to this processing;
(6) the right to lodge a complaint with a supervisory authority;
(7) all available information on the origin of the data if the personal data are not collected from the data subject;
(8) The existence of automated decision-making including profiling in accordance with Art. 22 Paragraph 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.
You have the right to request information about whether your personal data is being transmitted to a third country or to an international organization. In this context, you can request to be informed about the appropriate guarantees in accordance with. Art. 46 GDPR to be informed in connection with the transfer.
2. Right to rectification
You have a right to correction and / or completion vis-à-vis the person responsible if the processed personal data concerning you is incorrect or incomplete. The person responsible must make the correction immediately.
3. Right to restriction of processing
You can request the restriction of the processing of your personal data under the following conditions:
(1) if you dispute the accuracy of the personal data concerning you for a period of time that enables the person responsible to check the accuracy of the personal data;
(2) the processing is unlawful and you refuse to delete the personal data and instead request the restriction of the use of the personal data;
(3) the person responsible no longer needs the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or
(4) if you have lodged an objection to the processing in accordance with Art. 21 Paragraph 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.
If the processing of your personal data has been restricted, this data – apart from its storage – may only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest processed by the Union or a Member State.
Has the processing been restricted according to the o.g. Restricted requirements, you will be informed by the person responsible before the restriction is lifted.
4. Right to erasure
1. Obligation to delete
You can request the person responsible to delete the personal data concerning you immediately, and the person responsible is obliged to delete this data immediately if one of the following reasons applies:
(1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
(2) You revoke your consent on which the processing was based in accordance with. Art. 6 para. 1 lit. a or Art. 9 Para. 2 lit. a GDPR, and there is no other legal basis for the processing.
(3) According to 21 Para. 1 GDPR you object to the processing and there are no overriding legitimate reasons for the processing, or you object in accordance with. Art. 21 para. 2 GDPR objection to the processing.
(4) The personal data concerning you have been processed unlawfully.
(5) The deletion of your personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the person responsible is subject.
(6) The personal data relating to you were collected in relation to the information society services offered in accordance with Art. 8 Paragraph 1 GDPR.
a) Information to third parties
If the person responsible has made the personal data concerning you public and is acc. Art. 17 (1) GDPR is obliged to delete them, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform those responsible for data processing who process the personal data that you are the data subject Person have requested that you delete all links to this personal data or copies or replications of this personal data.
b) Exceptions
The right to deletion does not exist if processing is necessary
(1) to exercise the right to freedom of expression and information;
(2) To fulfill a legal obligation that requires processing under the law of the Union or of the member states to which the person responsible is subject, or to perform a task that is in the public interest or in the exercise of official authority that is transferred to the person responsible has been;
(3) for reasons of public interest in the area of public health in accordance with Art. 9 Para. 2 lit. h and i as well as Art. 9 Para. 3 GDPR;
for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes acc. Art. 89 para. 1 GDPR, insofar as the right mentioned under section a) is likely to make the realization of the objectives of this processing impossible or seriously impair it, or
(5) for the establishment, exercise or defense of legal claims.
5. Right to be informed
If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this turns out to be impossible or involves a disproportionate effort.
You have the right to be informed about these recipients by the person responsible.
6. Right to data portability
You have the right to receive the personal data concerning you, which you have provided to the person responsible, in a structured, common and machine-readable format. You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that
(1) the processing is based on consent in accordance with. Art. 6 para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR or on a contract according to. Art. 6 para. 1 lit. b GDPR is based and
(2) the processing is carried out using automated procedures.
In exercising this right, you also have the right to have your personal data transmitted directly from one person in charge to another person in charge, insofar as this is technically feasible. This must not impair the freedoms and rights of other people.
The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task that is in the public interest or takes place in the exercise of official authority that has been transferred to the person responsible.
7. Right to Object
You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data that is based on
Art. 6 para. 1 lit. e or f DSGVO takes place to object; this also applies to profiling based on these provisions.
The person responsible will no longer process the personal data concerning you unless he can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.
If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.
Regardless of Directive 2002/58 / EC, you have the option, in connection with the use of information society services, to exercise your right of objection by means of automated procedures in which technical specifications are used.
8. Right to revoke the declaration of consent under data protection law
You have the right to withdraw your declaration of consent under data protection law at any time. Revoking your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of revocation.
9. Automated decision in individual cases including profiling
You have the right not to be subject to a decision based solely on automated processing – including profiling – which has legal effect on you or which significantly affects you in a similar manner. This does not apply if the decision
(1) is necessary for the conclusion or performance of a contract between you and the person responsible,
(2) is permissible on the basis of legal provisions of the Union or of the member states to which the person responsible is subject and these legal provisions contain appropriate measures to safeguard your rights and freedoms and your legitimate interests or
(3) takes place with your express consent.
However, these decisions may not be based on special categories of personal data according to Art. 9 Para. 1 GDPR, unless Art. 9 Para. 2 lit. a or g GDPR applies
and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.
With regard to the cases mentioned in (1) and (3), the person responsible shall take appropriate measures to safeguard the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person on the part of the person responsible, to express their own position and heard on contesting the decision.
10. Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, if you are of the opinion that the processing of your personal data is against violates the GDPR.
The supervisory authority to which the complaint was submitted informs the complainant of the status and the results of the complaint, including the possibility of a judicial remedy in accordance with Art. 78 GDPR.
Online shop & payment
Description and purpose
We use your personal data to process your online purchases (your orders and returns are processed through our online services) and to send you notifications about delivery status or notifications in the event of problems with the delivery of your items. We use your personal data to process your payments. We also use your data to process complaints and product warranty claims. Your personal data is used to determine your identity, to ensure that you have reached the legal minimum age for online purchases and to match your address with external partners. We’d like to offer you multiple payment methods and we’re doing analysis to find out what payment options are available to you, including your payment history and credit checks.
If you decide to pay with one of the online payment service providers offered by us as part of your order process, your contact details will be sent to them as part of the order triggered in this way. The personal data transmitted to the online payment service provider is mostly first name, last name, address, IP address, email address, or other data that are required for order processing, as well as data that is related to the Service are such as the type of service, identity of the recipient, invoice amount and taxes in percent, invoice information, etc. This transmission is necessary to carry out the service with the payment method you have selected in particular to confirm your identity, to administer your payment and the customer relationship. Please note, however: Personal data can also be passed on by the online payment service provider to service providers, subcontractors or other affiliated companies, insofar as this is necessary to fulfill the contractual obligations from your order or the personal data is to be processed on behalf of the customer. Depending on the selected payment method, e.g. Invoice or direct debit, the personal data transmitted to the provider will be transmitted by the provider to credit agencies. This transmission is used to check the identity and creditworthiness of the order you have placed. Which credit agencies are involved and which data are generally collected, processed, stored and passed on by the respective provider can be found in the respective data protection declarations of the provider.
Legal basis
The legality of the transfer of the data results from Art. 6 Para. S. 1 lit. b) GDPR, to carry out the payment method you have chosen and our legitimate interests in accordance with. Art. 6 Paragraph S. 1 lit. f) GDPR to enable user-friendly and uncomplicated payment processing. Furthermore, our legal basis is to fulfill our sales contract concluded with you in accordance with Art. 6 Para. S. 1 lit. b) GDPR.
receiver
The recipient is the respective payment service provider, such as:
American Express Services Europe Ltd., Mastercard SA,
Visa Europe Services Inc.,
PayPal (Europe) S.à.r.l. & Cie. S.C.A.,
Amazon Payments Europe s.c.a. (secondary to Amazon EU SARL, Amazon Services Europe SARL and Amazon Media EU SARL),
Stripe Inc. or micropayment GmbH.
Further information on the recipients:
https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html
https://www.mastercard.de/de-de/datenschutz.html
https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
https://pay.amazon.com/de/help/201751600
https://stripe.com/de/privacy#translation
https://www.micropayment.de/about/privacy/
Transmission to third countries
A transfer of data to a third country may take place.
Processing time
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In addition, the data will be deleted if you revoke your consent or request the deletion of personal data.
X Other additions
1. Payment service provider
In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively “payment service providers”).
The data processed by the payment service providers include inventory data, such as the name and address, bank details such as Account numbers or credit card numbers, passwords, TANs and checksums as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data will be transmitted to credit agencies by the payment service provider. The purpose of this transmission is to check your identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.
For payment transactions, the terms and conditions and the data protection information of the respective payment service provider apply, which can be called up within the respective websites or transaction applications. We refer to this also for the purpose of further information and assertion of revocation, information and other rights of data subjects.
Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. Device information, IP addresses), contact data (e.g. e-mail, telephone numbers).
Affected persons: customers, interested parties.
Purpose of processing: Provision of contractual services and customer service.
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Used services and service providers:
Apple Pay: payment services; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Website: https://www.apple.com/de/apple-pay/; Privacy policy: https://www.apple.com/legal/privacy/de-ww/.
Klarna / Sofortüberweisung: payment services; Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Website: https://www.klarna.com/de; Data protection declaration: https://www.klarna.com/de/datenschutz.
Mastercard: payment services; Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Website: https://www.mastercard.de/de-de.html; Data protection declaration: https://www.mastercard.de/de-de/datenschutz.html.
PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Stripe: Payment Services; Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Website: https://stripe.com/de; Data protection declaration: https://stripe.com/de/privacy.
Visa: payment services; Service provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, GB; Website: https://www.visa.de; Data protection declaration: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
2. Use of online marketplaces for e-commerce
We offer our services on online platforms operated by other service providers. In this context, in addition to our data protection notices, the data protection notices of the respective platforms apply. This applies in particular with regard to the methods used on the platforms for range measurement and interest-based marketing.
Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. e-mail, telephone numbers), contract data (e.g. subject of the contract, term, customer category), usage data (e.g. websites visited, interest in content , Access times), meta / communication data (e.g. device information, IP addresses).
Data subjects: customers.
Purpose of processing: Provision of contractual services and customer service.
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Used services and service providers:
Amazon: online marketplace for e-commerce; Service provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (together “Amazon Europe”), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA; Website: https://www.amazon.de/; Data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
eBay: Online marketplace for e-commerce; Service provider: eBay Marketplaces GmbH, Helvetiastrasse 15/17, 3005 Bern, Switzerland; Website: https://www.ebay.de/;
Data protection declaration: https://www.ebay.de/help/policies/member-behavior-policies/datenschutzerklrung?id=4260.
shopify: e-commerce platform and cloud services; Service Provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Website: https://www.shopify.de; Data protection declaration: https://www.shopify.de/legal/datenschutz.
3. Trusted Shops Trustbadge®
Description and purpose
The Trustbadge® plug-in or widget from Trusted Shops is used on our website. Trusted Shops is operated by Trusted Shops GmbH, Colonius Carré, Subbelrather Straße 15c, 50823 Cologne, phone: 0221 – 77 53 66, fax: 0221 – 77 53 6 89, email: info@trustedshops.de.
With the Trusted Shops Trustbadge® plug-in or widget, we present you with a summary of our current profile at Trusted Shops directly on our website. In this way, you can see on our website how other users rate us and what position we have at Trusted Shops. The integration enables our profile to be found immediately, so that you can obtain further information about us and also rate us.
The purpose of processing the data is to include a summary of our Trusted Shops profile on our website, in particular the presentation of our Trusted Shops seal of approval and any reviews collected.
The Trusted Shops plug-in or widget is integrated on our website via an interface (“API”) to Trusted Shops using Javascript. The Trustbadge also sets cookies in particular.
When the Trustbadge is called up, the web server automatically saves a so-called server log file, e.g. Your IP address, the amount of data transferred, the date and time of the call and the requesting provider (access data), as well as documenting the call. These access data are not evaluated.
Further personal data will only be transferred to Trusted Shops if you have given your consent, have decided to use Trusted Shops products after placing an order or have already registered for their use. In this case, the contractual agreement made between you and Trusted Shops applies.
We do not collect any data ourselves as far as you look at the Trustbadge.
Legal basis
The legal basis for the processing of personal data described here is Art. 6 Para. 1 lit f.) GDPR. Our legitimate interest is to present our profile and our rating at Trusted Shops to visitors to our website in order to give our visitors a first impression of us. We also have a legitimate interest in ensuring that visitors to our website are directed to our own correct profile. In this way we prevent visitors from incorrect web searches
Call up Trusted Shops profiles with similar or identical names. The Trusted Shops service also has a legitimate interest in improving its services and offers.
receiver
You can find information on the other service providers used by Trusted Shops here:
https://shop.trustedshops.com/de/datenschutz
Transmission to third countries
You can find information on the possible transmission of data to third countries by Trusted Shops here:
https://shop.trustedshops.com/de/datenschutz
Duration of data processing
According to Trusted Shops, the data will be automatically overwritten no later than seven days after the end of your visit to the site.
Contractual or legal obligation to provide personal data
The provision of personal data is neither required by law nor by contract and is also not required for the conclusion of a contract. You are also not obliged to provide the personal data. Failure to provide this could, however, result in your being unable to use this function on our website or not being able to use it to the full extent.
Further data protection information
Further information on data protection at Trusted Shops can be found at:
https://shop.trustedshops.com/de/datenschutz
4. WooCommerce
Description and purpose
We offer products and downloadable products for sale on our website. We use the Woocommerce service for this. As soon as you click on one of our product buttons, you leave our website, and you will be redirected to our individual sales page. The service is offered by Automattic Inc., 60, 29th Street # 343, San Francisco, CA 94110-4929, USA.
Legal basis
The legal basis for the processing of personal data is the fulfillment of a contract in accordance with. Art. 6 para. 1 lit. b) GDPR.
Receiver:
The recipient is Automattic Inc., 60, 29th Street # 343, San Francisco, CA 94110-4929, USA.
Transfer to third countries.
A transfer of data to the USA takes place.
Duration of data storage.
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In addition, the data will be deleted if you revoke your consent or request the deletion of personal data.
Possibility of objection:
You have the option of withdrawing your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.
Contractual or legal obligation:
There is no contractual or legal obligation to provide the data.
Further data protection information via link
https://automattic.com/privacy/
5. Provision of the online offer and web hosting
In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.
The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.
E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of recognizing SPAM. Please note that emails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted on the transport route, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and receipt on our server.
Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.
The server log files can be used for security purposes on the one hand, e.g. to avoid overloading the server (especially in the case of improper attacks, so-called DDoS attacks) and, on the other hand, to ensure that the server is being used and is stable.
Content delivery network: We use a “content delivery network” (CDN). A CDN is a service with the help of which the contents of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
Processed data types: content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: Content Delivery Network (CDN), provision of contractual services and customer service.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Used services and service providers:
1 & 1 IONOS: hosting platform for e-commerce / websites; Service provider: 1 & 1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Website: https://www.ionos.de; Data protection declaration: https://www.ionos.de/terms-gtc/terms-privacy.
Amazon Web Services (AWS): Web hosting and infrastructure services; Service provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA; Website: https://aws.amazon.com/de/; Data protection declaration: https://aws.amazon.com/de/privacy/?nc1=f_pr
6. Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The data of the readers are only processed for the purposes of the publication medium to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. We also refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.
Comments and contributions: If users leave comments or other contributions, their IP addresses can be saved on the basis of our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.
Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests.
On the same legal basis, we reserve the right to save the IP addresses of users for the duration of surveys and to use cookies in order to avoid multiple votes.
The personal information communicated in the context of the comments and contributions, any contact and website information as well as the content are stored permanently by us until the user objects.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device Information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: Provision of contractual services and customer service, feedback (e.g. collecting feedback via the online form), security measures, administration and answering inquiries.
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
7. Commercial communication via email, post, fax or telephone
We process personal data for the purposes of advertising communication, which takes place via various channels, such as E-mail, telephone, post or fax, according to the legal requirements.
The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.
After revocation or objection, we can store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
Processed data types: inventory data (e.g. names, addresses), contact details (e.g. e-mail, telephone numbers).
Affected persons: communication partner.
Purposes of processing: direct marketing (e.g. by email or post).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
8. Online marketing
We process personal data for online marketing purposes, which can include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. This information can e.g. content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to their location data being collected, these can also be processed.
The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored in the online marketing process, but pseudonyms. This means that we and the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or using similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content and supplemented with additional data and stored on the server of the online marketing process provider.
As an exception, clear data can be assigned to the profiles. This is the case when the users e.g. Are members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users may make additional agreements with the providers, e.g. through consent during registration.
In principle, we only get access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. e.g. to conclude a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.
Facebook pixels and target group formation (Custom Audiences):
With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information by means of interfaces in apps), Facebook is on the one hand able to target the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads” ) to be determined. Accordingly, we use the Facebook pixel to only show the Facebook ads placed by us to those users on Facebook and within the services of the partners cooperating with Facebook (so-called
“Audience Network” https://www.facebook.com/audiencenetwork/) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) , which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying. We can also use the Facebook pixel Understand the effectiveness of Facebook advertisements for statistical and market research purposes. Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (information on the geographical position of a Device or a person), event data (Facebook) (“event data” are data, e.g. via Facebook-Pixe l can be transmitted from us to Facebook (via apps or in other ways) and relate to people or their actions; The data include e.g. B. Information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc .; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); Event data does not contain the actual content (such as written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
Affected persons: users (e.g. website visitors, users of online services), interested parties.
Purposes of processing: tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures), interest-based and behavior-related marketing, profiling (creation of user profiles), range measurement (e.g. access statistics, recognition of returning visitors) , Target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Opposition option (opt-out): We refer to the data protection notices of the respective providers and the options for objection given to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas:
a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.
Used services and service providers:
Google Analytics: online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.
9. Affiliate Programs and Affiliate Links
In our online offer, we include so-called affiliate links or other references (which may include search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as “affiliate links”). If users follow the affiliate links or then take advantage of the offers, we can receive a commission or other benefits from these third-party providers (collectively referred to as “commission”).
In order to be able to track whether the users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third party provider to find out that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business deals or to other promotions (e.g. purchases) serves the sole purpose of commission accounting and is canceled as soon as it is no longer required for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented with certain values that are part of the link or otherwise, e.g. in a cookie. The values can include, in particular, the starting website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: affiliate tracking.
Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. S. 1 lit.f.DSGVO).
10. Review platforms
We take part in evaluation procedures to evaluate, optimize and advertise our services. If users rate us via the rating platforms or processes involved or otherwise provide feedback, the general terms and conditions of business or use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective provider.In order to ensure that the evaluating persons have actually made use of our services, with the consent of the customer, we transmit the data required for this with regard to the customer and the service used to the respective evaluation platform (including name, email address and Order number or article number). These data are used solely to verify the authenticity of the user.
Processed data types: contract data (e.g. subject of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: customers, users (e.g. website visitors, users of online services).
Purposes of processing: Feedback (e.g., collecting feedback via an online form).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
11. Presence in social networks (social media)
We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user, because e.g., the enforcement of user rights could be made more difficult.
In addition, user data is usually processed within social networks for market research and advertising purposes. E.g., User profiles are created based on the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to e.g. To place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the usage behavior and the interests of the user are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of rights of data subjects, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information. If you still need help, you can contact us.
Facebook: We are together with Facebook Ireland Ltd. responsible for the collection (but not the further processing) of data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things You and Others Do and Provide” in the Facebook Data Policy: https: // www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under “Device information” in the Facebook data policy declaration: https://www.facebook.com/policy). As explained in the Facebook data policy under “How do we use this information?”, Facebook also collects and uses information to provide analysis services, so-called “Page Insights”, for website operators so that they can obtain information about how people use their pages and interact with the content associated with them. We have concluded a special agreement with Facebook (“Information on Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and which Facebook itself has agreed to fulfill the rights of the data subject (ie users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information on Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device Information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: Contact requests and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Used services and service providers:
Instagram: social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.instagram.com; Data protection declaration: https://instagram.com/about/legal/privacy.
Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads.
Pinterest: social network; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com; Data protection declaration: https://about.pinterest.com/de/privacy-policy; Opposition option (opt-out): https://about.pinterest.com/de/privacy-policy.
Snapchat: social network; Service provider: Snap Inc., 3000 31st Street, Santa Monica, California 90405, USA; Website: https://www.snapchat.com/; Data protection declaration: https://www.snap.com/de-DE/privacy/privacy-policy, cookie policy: https://www.snap.com/de-DE/cookie-policy; Standard contractual clauses (guaranteeing the level of data protection when processing in third countries): https://www.snap.com/en-US/terms/standard-contractual-clauses.
TikTok: social network / video platform; Service provider: musical.ly Inc., 10351 Santa Monica Blvd # 310, Los Angeles, CA 90025 USA; Website: https://www.tiktok.com; Data protection declaration: https://www.tiktok.com/de/privacy-policy.
Twitter: social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Data protection declaration: https://twitter.com/de/privacy, (Settings) https://twitter.com/personalization.
YouTube: social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): https://adssettings.google.com/authenticated.
12. Plugins and embedded functions and content
We incorporate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as “content”).
The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, the websites to be referred to, the time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.
Facebook plugins and content: We are jointly with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not the further processing) of “event data” that Facebook collects using the Facebook social plugins (and embedding functions for content) that are carried out on our online offer or in As part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and personalizing functions and content (e.g. improving the detection of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook (“Addition for those responsible”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https: //www.facebook. com / legal / terms / data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (ie users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e., they do not receive any information on individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract (“data processing conditions”, https://www.facebook.com/legal/terms/dataprocessing), the “data security conditions”
(https://www.facebook.com/legal/terms/data_security_terms) as well as with regard to the processing in the USA on the basis of standard contractual clauses (“Facebook-EU-Datenübermittlungszusatz, https://www.facebook.com/legal/ EU_data_transfer_addendum) The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook.
Instagram plugins and content: We are together with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not the further processing) of “event data” that Facebook collects using functions of Instagram (e.g. embedding functions for content) that are carried out on our online offer or in As part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and personalizing functions and content (e.g. improving the detection of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook (“Addition for those responsible”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https: //www.facebook. com / legal / terms / data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (ie users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. they do not receive any information on individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract (“data processing conditions” , https://www.facebook.com/legal/terms/dataprocessing), the “data security conditions” (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA based on of standard contractual clauses (“Facebook-EU-Datenübermittlungszusatz, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are covered by the agreements with Facebook not limited.
Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), event data (Facebook) (“event data” are data that e.g. can be transmitted from us to Facebook via Facebook pixels (via apps or in other ways) and relate to people or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc .; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not contain the actual content (e.g. written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook page k-account), location data (information on the geographical position of a device or a person), contact details (e.g. E-mail, telephone numbers), content data (e.g. entries in online forms), inventory data (e.g. names, addresses).
Affected persons: users (e.g. website visitors, users of online services), communication partners.
Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service, contact inquiries and communication, direct marketing (e.g. by email or post), tracking (e.g. interest / behavioral profiling, use of cookies), interest-based and behavior-related marketing, Profiling (creation of user profiles), security measures, administration and answering inquiries.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR), consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR).
Used services and service providers:
Facebook plugins and content: Facebook social plugins and content – for this, e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads.
Google Fonts: We integrate the fonts (“Google Fonts”) from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Data protection declaration: https://policies.google.com/privacy.
Google Maps: We integrate maps from the “Google Maps” service provided by Google. The processed data may include, in particular, the users’ IP addresses and location data, which, however, are not collected without their consent (usually within the framework of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.
Instagram plugins and content: Instagram plugins and content – e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Instagram. Service provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Data protection declaration: https://instagram.com/about/legal/privacy.
Pinterest plugins and content: Pinterest plugins and content – e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Pinterest. Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com; Privacy policy: https://about.pinterest.com/de/privacy-policy.
TikTok plugins and content: TikTok plugins and content – e.g. Include content like pictures, videos or texts and buttons. Service provider: musical.ly Inc., 10351 Santa Monica Blvd # 310, Los Angeles, CA 90025 USA; Website: https://www.tiktok.com; Data protection declaration: https://www.tiktok.com/de/privacy-policy.
Twitter plugins and content: Twitter plugins and buttons – e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Twitter. Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website: https://twitter.com/de; Data protection declaration: https://twitter.com/de/privacy.
YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated
13. Planning, organization and support tools
We use services, platforms and software from other providers (hereinafter referred to as “third-party providers”) for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.
In this context, personal data can be processed and stored on the servers of third-party providers. This can affect various data that we process in accordance with this data protection declaration. This data can include, in particular, master data and contact details of the users, data on transactions, contracts, other processes and their content.
If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers can process usage data and metadata for security purposes, for service optimization or for marketing purposes. We therefore ask you to observe the data protection information of the respective third party provider.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device Information, IP addresses).
Affected persons: communication partners, users (e.g. website visitors, users of online services).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f.DSGVO).
XI Definitions of Terms
This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.
Affiliate tracking: As part of affiliate tracking, links that the linked websites use to refer users to websites with product or other offers are logged. The operators of the linked websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g., buy goods or use services). For this, it is necessary that the provider can track whether users who are interested in certain offers then take advantage of the affiliate links. Therefore, it is necessary for the functionality of affiliate links that they are supplemented by certain values that become part of the link or otherwise, e.g. in a cookie. The values include in particular the originating website (referrer), the time, an online identifier for the operator of the website on which the affiliate link was located, an online identifier for the respective offer, an online identifier for the user and tracking-specific values, such as Advertising material ID, partner ID and categorizations
Content Delivery Network (CDN): A “Content Delivery Network” (CDN) is a service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, is faster and faster with the help of regionally distributed servers connected via the Internet can be delivered more safely.
Cross-device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning an online identifier to the users. As a result, the user information can usually be analyzed for marketing purposes regardless of the browser or device used (e.g., mobile phones or desktop computers). Most providers do not link the online identification with clear data such as names, postal addresses or e-mail addresses.
IP masking: “IP masking” is a method in which the last octet, i.e., the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing
Interest-based and behavior-based marketing: One speaks of interest-based and / or behavior-based marketing when potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g., visiting certain websites and lingering on them, buying behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.
Conversion measurement: The conversion measurement (also known as “visit action evaluation”) is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can see whether the advertisements we placed on other websites were successful.
Personal data: “Personal data” are all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
Profiling: “Profiling” refers to any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information relating to the Age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) to analyze, evaluate or predict them (e.g. the interests in certain content or products, the click behavior on a website or Cookies and web beacons are often used for profiling purposes.
Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can measure the behavior or interests of visitors in certain information, such as Content from web pages. With the help of the reach analysis, website owners can e.g., recognize at what time visitors visit your website and what content they are interested in. This enables them to e.g., better adapt the content of the website to the needs of its visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used in order to recognize returning visitors and thus to receive more precise analyzes of the use of an online offer.
Remarketing: One speaks of “remarketing” or “retargeting” when e.g. For advertising purposes, it is noted which products a user was interested in on a website in order to inform the user on other websites about these products, e.g., in advertisements, to remember.
Location data: Location data is created when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical intermediaries and functions of location determination. Location data are used to indicate the geographically determinable position on the earth at which the respective device is located. Location data can e.g., B. can be used to display map functions or other information dependent on a location.
Tracking: One speaks of “tracking” when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
Responsible: “Responsible” means the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
Processing: “Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term is broad and includes practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.
Target group formation: One speaks of target group formation (or “custom audiences”) when target groups are determined for advertising purposes, e.g., the insertion of advertisements. For example, based on the interest of a user in certain products or topics on the Internet, it can be concluded that this user is themselves interested in advertisements for similar products or the online shop in which he has viewed the products. In turn, one speaks of “lookalike audiences” (or similar target groups) when the content that is considered suitable is displayed to users, whose profiles or interests are presumed correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.
